The Funtheory.com - VW creates a wicked awesome campaign
Anyone can make the world a better place. VW set out to show people just how to do that by creating some really cool onsite activations such as a set of stairs that acts as a piano, a garbage can that makes it fun to throw away trash instead of littering. They then asked the general public for ideas on the very same thing. Some of the entires are really inventive and fun, the winner might have even topped the work VW created. Check it out:
The VW site is http://www.thefuntheory.com/
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