Creatives to watch, Executive Creative Director, Wieden + Kennedy, Tokyo
Wieden + Kennedy Tokyo ECD Naoki Ito has created some killer work in the last few years notably this gem below, a short film for Nike Free+, featuring a duo of DJs making music with the shoe line.
Writes Creativities Ann-Christine Diaz: As for Ito’s overall approach, “I think it’s most important to find a POV before finding taglines and visuals,” he says. “In an integrated campaign, I think it’s necessary to integrate ‘experience’ and ‘structure.’ The internet exists for not only information, but to provide interactive experiences. I believe that interactivity leads advertising to the next level.”
Word up.
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