Kaiak: The Scented Web Banner!
A scratch and sniff web banner? Impossible some might say. Not TBWA Brazil, they took some clever thinking, threw in a partnership with Internet Cafes strategically placed througout Brazil and bam! thousands of lonely guys wishing they were more appealing to the fairer sex have hope dropped into the palm of their hand. With over 10,000 interactions in one weekend alone and a 17.2% click through rate, over 43x the global average, this a a nice example of online digital media brought to life before our very eyes.
Posted via web from You’re Analog | Comment »
