Chloe Gotlieb of RG/A and his diary from Cannes
Emerging trends showcased by this years big winners at Cannes: - Magical quality of technology that is so seamless it becomes invisible to the eye - Digital experiences manifesting themselves in the real world - Shift from static to real-time experiences - Agencies helping brands create relevant dialog with their customers - Amazing sense of invention in the work and our industry - Importance of putting technology and interaction design at the center of the creative process with art direction and copy
