Unboxing the Audi Q5
I like the old school feel of the spot, the track is awesome, mixed with the stop animation/CG production in a room that is quintessentially Audi. Says we are not boxy and stiff, we are cool and laid back - Audi can get away with this easily due to their impeccable image of technology and performance. Has a sense of humanity and humility that was unexpected from this company and strayed from their normal approach.
